Do you remember how you felt after you created your LinkedIn profile? My guess is you probably said to yourself, “OK. Now what?”
Linkedin is still viewed by many as Facebook for business people. It’s a place to post your resume, and to connect with current and past colleagues. Outside of that, people are left wondering,
“what’s the point?”
I understand this sentiment, however, having spent the last few years working with LinkedIn experts, and writing profiles for companies and individuals, I have seen the results of a good LinkedIn strategy. The key is to use it as a networking platform to connect, engage, and build relationships.
When used correctly, you’ll be able to create a predictable pipeline of leads and prospects. I believe everyone should know how to leverage the benefits of the LinkedIn platform, which is why I created LinkedIn Made Simple.